Most of my
promotional giveaways are things I’ve made because I have lots of craft
materials lying around and because I enjoy making them. Plus, working on crafts
gives me another creative outlet, especially when the writing part of my brain
isn’t working so well. But what if you’re not into crafts? What if your
creative talent lies in other directions? I asked several of my author friends
to weigh in on low-cost ways that they market themselves and their books. One
of the first people I approached – and the first to respond – was fellow Clean
Reads author Jeff Salter, who writes romance as J. L. Salter.
Like most
people our age, Jeff/J.L. is reluctant to dive into social media. But he’s
definitely learned to use Facebook to cultivate a relationship with his
readers. He has an author page on which he notifies us of his books and blog
posts, but his regular profile includes little bits of wisdom that reflect his
writing style and personality. He calls them his Possum Trot posts and they’re
highly entertaining, so I asked him to share how he came about this idea and
what it’s done for his writing:
****
Patty
graciously invited me to explain what I do on my personal Facebook page to entertain and occasionally enlighten others… but
which also (indirectly) promotes my writing career. By that last part, I mean
if people become interested in what I have to say (whether humorous,
thought-provoking, or newsworthy), I believe they’ll be more inclined to read
what I’ve written and published.
Though I
was reluctant to engage in FB, I finally relented in early 2009. At first I
figured I didn’t have time for it and didn’t have much to “say” anyhow. But
what I didn’t foresee was all the cool new friends and wonderful networking
opportunities it has provided. I also worried that if I posted very often, it
would somehow “drain the tank” of my creative writing. If anything, however, it
has STIMULATED my creative wellspring.
After a few
months of posting about things I’d seen or experienced (or thought about), I
decided to give my FB readers a sense of where
(geographically) I was coming from. I had retired in mid-2006 to acreage which
has been in my wife’s family since about 1803. The name of the community around
this land has (historically) been Possum Trot. That name also signified the
down-home flavor of many of my posts. So it was logical to begin calling them
Possum Trot Posts. As time went on, I added to the different TYPES of P.T.
posts, by calling them P.T. Professor, P.T. Pundit… Psychs, Pets, etc. Not sure
why I decided on alliteration, but there were others like, Protests,
Puzzlements, Pondering, etc. Also, I had another series which began with T, as
in P.T. Tunes, P.T. Tribute… Thanks, Trouble, etc. One of my favorite
categories – which also typically generates interest and feedback – is P.T.
Television. When I’ve seen part (or all) of a movie or TV show which caught my
attention, I’ll provide a short critique.
At first, I
assigned arbitrary numbers, to help identify these posts, but beginning in
2012, I started formalizing the numbering, as in Possum Trot Puzzlement
(#12-001)… or P.T. Psychs (#12-568). Having begun with the worry that I’d have
little to share with anyone, I found that last year (2014), I posted over 700
bits of Possum Trot wisdom or humor… and that does NOT count any of the FB
posts I used to directly promote my novels, novellas, blogs, reviews, or
whatever. [I had read the opinions of
many experts who said people will stop reading your posts if you’re continually
“selling”… and I’m inclined to agree.] I don’t have firm figures, but I’d
estimate there weren’t more than about 100 “promotional” posts on my personal
FB page in 2014… compared to those 700+ posts of general interest /
entertainment. This year, I’m numbering all
of my posts consecutively, regardless whether they’re general or promotional. It
will be interesting to see how many I end the year with.
Patty
has selected one of the general posts from my personal FB page to share with
you as an example.
Thanks, Jeff! I wasn’t able to
choose ONE Possum Trot post. Here’s one from June 20:
Possum Trot Pundit (#15-582) --- Word to the wise: when you're trying to
wrangle 728 leetle teeny pieces of clear silica gel... do NOT keep your nearly
full coffee cup on one hand.
Put the cup down and no one will
be hurt!
I've discovered that when I lean
way forward to pick up something, whatever I'm holding (like a cup of hot
coffee) leans forward WITH me.
Yep, now I've got splashes of
coffee to mop up... in addition to corralling those invisible ball bearings...
As a klutz, I can relate! These punditry posts often encourage people to weigh in, and people do! Here’s another one from
earlier that same day:
Possum Trot TV (#15-580) ---
Exercising today at the 'Y', I saw some 70 minutes -- on AMC, with about 22
mins. of commercials -- of one of my favorites. Stripes from 1981. Yes, it's
extremely irreverent and strains belief of anyone who's actually been through
military basic training (regardless of service branch). But entertaining with a
bushel of fascinating characters. As interesting as any is the only
"straight man" --- Warren Oates as the drill sergeant.
Had I been the director, I
would've told Bill Murray NOT to ham it up (as he did) at the scene near the
end when they go in to rescue their platoon-mates. That was the weakest link in
the film. It's one thing to be "cute" when nobody is in danger, but
quite different when lives are on the line.
Makes you want to join in the discussion - or at least watch the movie to see if you agree! J. L. Salter can be found at his
personal blog,
the group blog
(where he doles out more Possum Trot-like wisdom on Thursdays), on Twitter, and of course on Facebook! His most recent book is One Simple Favor, released by Dingbat Publishing and available from Amazon and other ebook retailers.
